Whirlpool Refrigerators Review
In general, most refrigerator brands are going to
have their own single, unique name. Companies like LG and GE, for example,
use their own brand name on all of their products, giving them greater name
recognition that helps catapult them to success in the industry.
Whirlpool has taken an entirely different approach.
The appliance giant has created several different sub brands that all fall
under the Whirlpool name, and these sub brands have their own unique lines
of refrigerators, designed to attract different corners of the market.
Whirlpool Brands
·
Amana
Amana is a widely known brand in the refrigerator
industry. They create some of the most feature rich inexpensive models
available, and are designed to compete with other inexpensive models. So
far, they have been very successful, as they currently have one of the
largest market shares of value brand refrigerators available. Amana adds
antimicrobial lining to all of its products and have created some
interesting features of their own, including a “fridge faucet” which
dispenses water inside the fridge, rather than outside.
·
Jenn-Air
Jenn-Air is a more unique brand that designs more
expensive refrigerators but with a good amount of space and the owner’s
kitchen décor in mind. Jenn-Air has most modern features on its units, and
also offers interesting color/design alternatives, such as its bronze and
wood colored refrigerators.
·
KitchenAid
Like Jenn-Air, KitchenAid is better known for its
high end models. But unlike Jenn-Air, KitchenAid also has some of the least
expensive refrigerators available. KitchenAid may have some of the most
feature rich options, but its low budget refrigerators are still easy to
find, and may suit the needs of many different households.
·
Maytag
Maytag was at first its own company, purchased
Amana, but was then purchased by Whirlpool. Maytag runs somewhat
independently, so its designs are different than its parent company. They
were also the first company to introduce the French Door design with a water
dispenser, which is quickly catching on across the industry.
·
Whirlpool
Not to be outdone, Whirlpool itself often releases
its own refrigerator models, and like KitchenAid they can cross the spectrum
of value buys to luxury buys, and everything in between. They do not really
have their own special niche, though water dispensing systems are found on
almost every model available.
Overall Whirlpool Impressions
With such a large offering of products it is
difficult to gauge exactly what Whirlpool does well and what it does not.
But in many ways, not having a specialty is the Whirlpool brand specialty –
they have essentially every type of refrigerator available for the modern
family, running a wide range of income levels. They have not yet created a
“True” luxury brand (with refrigerators of extremely high prices but
extremely attractive designs), but in today’s tough economy, few people can
afford those kinds of appliances anymore, so no one can fault Whirlpool for
not making a play in the true luxury refrigerator market. With so many years
of backing, going with any of these Whirlpool brands is not a bad choice at
all.
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